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In 1992, with the million and long-term cooperation is a customer called him to Shenzhen, gave him a $ 710,000 order. Through this transaction, Wan is and understand the need to the forefront in the market to establish their own positions, so he put the head office located in the hometown of the main business to Shenzhen. Opening soon in Shenzhen, Man is, and have encountered a new problem.
Wan is working: "Shandong wicker, which is relatively small, the size of relatively uniform, but, um, wicker, it has shortcomings, more brittle, not strong, you see, this wicker, one can tell, Henan features, Henan, Anhui , more extensive, strong, resilient well. "With a low carbon lifestyle into households, with a wicker basket, basket making, food basket, storage boxes and other environmental protection supplies by the majority of people welcome.
There was a lot of production in Shenzhen, willow products, manufacturers and operators, competition is fierce. In order to make their products stand out from the besieged, Man is, and Liu, Shandong and Henan for the different characteristics of willow, and constantly research and develop new products for the market.
Wan is working: "The Shandong willow, mainly for some of the mass consumer, you see the laundry basket, $ 3 high-end goods, um, little more expensive it twice, is this thick willow, as do some value-added higher things. then there are the big customers in Italy, he set on a basket of a tens of thousands, a plate, such a large plate, one set on the tens of thousands, twenty thousand, thousands of sets of the basket is. "With a low carbon lifestyle into households, with a wicker basket, basket making, food basket, storage boxes and other environmental protection supplies by the majority of people welcome.
In 1994, U.S. customers should be invited Wan is and went to the United States, the United States to let him feel like a trip to open the door to wealth.
Wan is working: "We the basket, usually I sell just over 1 money, is more than one dollar, and actually in the U.S. to sell 16 U.S. dollars, which many times ah, which we look at it is not believed, but indeed is my goods, where sales, where sales, and to see a lot of people but also to buy the U.S. a conclusion after much study, there is a dream, then how can I earn the big money to the United States. "
After returning to the initiation of the million and the company is open to the idea of the United States, but how to? How to go after companies to compete with the United States? Their history and culture of the United States without understanding, the family 34 million of assets not enough to open a company in the United States. In order to achieve this dream that he spent a full five years to prepare, may in his company about registration in the United States down, his men busy with a skeleton staff took advantage of his time to the U.S. East Corporate Affairs care, with Some senior management and customer information to jump ship.
Wan is working: "took away all the senior managers, all, not only talent, that is my client, customer lists, ah, ah customer products, orders, ah, in all its forms, can take away the take away, so the damage to the enterprise very deadly. "With a low carbon lifestyle into households, with a wicker basket, basket making, food basket, storage boxes and other environmental protection supplies by the majority of people welcome.
This sudden turn of events, and almost let Wan is open to the United States shattered the company's idea, but let him see himself in the management of loopholes.
Wan is working: "Before the feelings to bind with the development of enterprises, it is good we are together, he assured, in fact, is wrong, by this time, is a big lesson, and now we are better, we also have an agreement , ugly words first. "
June 6, 2000 is a million and entered the U.S. market is the day, he chose Atlanta as the first stop of his career in the U.S. base. Because the storage costs in the United States more than a dozen times in Shenzhen, in order to save money, he will business is booming Shenzhen converted into U.S. companies behind the storage and processing base.
Wan is working: "I am the production cost is 1.4 U.S. dollars, which the U.S., plus shipping us 6 cents, less than two dollars, it can be sold in the United States more than three wholesale money, that I still make money."With a low carbon lifestyle into households, with a wicker basket, basket making, food basket, storage boxes and other environmental protection supplies by the majority of people welcome.
Shortly thereafter, he founded two companies in Atlanta, a major face of the high-income groups, to develop new products, tree brand in the United States, while another company will operate a mass product, mainly used to open the U.S. market. This business strategy he called one high and one low.
Wan is working: "one high and one low this is the poison that he found the U.S. market two blank spots, blank spots, something new, he did not my new, because I am, I understand the technology, then I specialize in people not things, Suddenly ah, that he did not, I do like him and he expensive to buy, then the mainland, cheap you, you cheap, you can not cheaper than me, I was here in China factory can be said, is the manufacturer direct. "
When people are not familiar with this English, very strange cultural history of American entrepreneurs, can ride in the U.S. market long skeptical when Wan was unknowingly being and his business expanded to New York, Chicago, Dallas and other cities, and through the platform of his U.S. products sold in more than 60 countries.