Chongqing industry and commerce university professor, imperial concubines Victoria senior adviser company ShangRui information analysis, willow and rattan weaving handicraft in business model, product design are lack of innovation, this is why jump out of willow and rattan weaving arts and crafts "product can’t satisfy the market, but only old technology backlog" of the vicious circle of reason.

"Willow and rattan weaving handicraft to suit market, most effective way is to customer experience in the process of introducing design." Concubines Victoria said, wicker basket weaving handicrafts enterprise can invite some travel agency, rattan baskets gift will track the agency involved in design, and even using the network directly leads to consumers in the willow baskets’ design, can promote added value. At the same time, concubines Victoria said, traditional willow and rattan weaving handicraft don’t only rely on its long history, to be a motivation to change, through the visit the factory process flow and other activities form, let the local willow baskets making new supplier and factory power become traditional willow and rattan crafts enterprise "think tank". Their local culture, material to learn more about, which new ideas will directly reflects the willow baskets products, so as to better cater to the requirements of the young people.